Identity crisis for first responders:
Fire and Rescue NSW
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We are strategy experts

We guide organisations through the development and implementation of purpose-led strategy that transforms them from the inside out.

We specialise in the development of purpose and its implementation, but that’s not all we do. We deliver strategy that drives real business value, emotional, experiential and economic.

We’ve been Putting Purpose into Practice (PPiP) for over 15 years, helping organisations grow and achieve success. Our experience covers a wide range of assignments across sectors and markets from some of Australia and the world’s leading brands including Dulux Group, Goodman Group, Camp Quality, MCRI and First State Super.

Recent projects include strategy work for Workwear Group (King Gee and Hard Yakka), Fire and Rescue NSW, Sydney Water and Aruma.

Examples of our work
At Brand Council we focus on creating alignment throughout the organisation to ensure consistent, strong results. We’ve helped some of Australia’s best brands and businesses.
Fire and Rescue NSW – Case study
Goodman Group – Case study
Aruma – Case study
Workwear Group – Case study
DuluxGroup – Case study
Our expertise
Internal, customer & consumer insights
Brand strategy, architecture & positioning
Culture change & EVP
Naming, design & creative development
Communications strategy & implementaion
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“Our staff’s enthusiasm, energy and ideas have been amazing. We have a single set of Beliefs, Values and one common Purpose – and it’s all come directly from our staff.”
Mr Andrew Richardson
Aruma CEO
“The work Brand Council have done to engage staff across the agency, distil and define a clear and motivating brand purpose, and then help to communicate and inculcate that purpose internally has been invaluable.”
Commissioner Paul Baxter
Fire and Rescue NSW
“Together they are a great team who are hands on, taking full responsibility for the work – it is rare to find an agency as experienced and professional who will actually get in and do the work at grass roots level themselves.”
Alison Brink
Goodman Group GM Marketing & Communications